[DSRP Evidence](https://dsrpevidence.org/)

# Uncovering the Enduring DNA of Zuora: Zuora's Rise from Startup to Unicorn Required a Deep Understanding of Who They Were

## Details

**Authors** Cabrera D, Cabrera L

**Year** 2018

**Publisher** Cornell Case Studies, CRL

[Read it](https://www.plectica.com/publications/uncovering-the-enduring-dna-of-zuora)

## Questions it bears on

- Q10. [What is an adaptive organization?](https://dsrpevidence.org/question/adaptive-organization)

**How to cite this** Cabrera D, Cabrera L (2018). Uncovering the Enduring DNA of Zuora: Zuora's Rise from Startup to Unicorn Required a Deep Understanding of Who They Were. Cornell Case Studies, CRL.