[DSRP Evidence](https://dsrpevidence.org/)

# How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

## Details

**Authors** Brontén

**Year** 2024

**Publisher** Membrain Blog

**Kind of work** press

**Discipline** Business & Management

**Kind of engagement** applications

[Read it](https://www.membrain.com/blog/how-dsrp-a-systems-thinking-framework-can-make-us-better-at-sales)

## In authors' words

### What they set out to do (purpose)

A post on Membrain's complex-sales blog by founder George Brontén, applying DSRP to sales organizations.

### What they found (results)

The framework gives sales leaders a lens on their own and their buyers' organizations — zooming between parts and wholes, tracing relationships, and holding several stakeholder perspectives — with the buyer's organization treated as a distinct system with its own dynamics.

## Commentary

### In short

A sales-software practitioner adopts DSRP as a lens for B2B sales, applying distinctions, systems, relationships and perspectives to structure sales reasoning and opportunity qualification.

**Patterns it shows** D, S, R, P

**Added** 2026-08-03

**How to cite this** Brontén (2024). How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales. Membrain Blog.