[DSRP Evidence](https://dsrpevidence.org/)

# Structured Thinking Structures Sales Opportunities That Win

## Details

**Authors** Brontén

**Year** 2025

**Publisher** Membrain (Art & Science of Complex Sales blog)

**Kind of work** media

**Discipline** Business & Management

**Kind of engagement** applications

[Read it](https://www.membrain.com/blog/structured-thinking-structures-sales-opportunities-that-win-research-project-with-cabrera-lab)

## In authors' words

### What they found (results)

Reports from real sales-team data that win rates rise with stakeholder count, peaking around four to five stakeholders before declining past six.

## Commentary

### In short

Applies DSRP to B2B sales practice, translating the four patterns into 'mental moves' for mapping stakeholders and co-creating shared mental models.

**Patterns it shows** D, S, R, P

## Refers to

- [Structured Thinking Structures Sales Opportunities That Win](https://dsrpevidence.org/element/485)

**Added** 2026-09-06

**How to cite this** Brontén (2025). Structured Thinking Structures Sales Opportunities That Win. Membrain (Art & Science of Complex Sales blog).