[DSRP Evidence](https://dsrpevidence.org/)

# Creating a brand. Genesis, transformation and diffusion of Qurayyah Painted Ware

## Details

**Authors** Luciani et al.

**Year** 2026

**Publisher** PLOS One

**Discipline** Archaeology

**Secondary disciplines** Economics

[Read it at the publisher](https://doi.org/10.1371/journal.pone.0351296) 
10.1371/journal.pone.0351296

## In authors' words

### What they found (results)

Technological and chemical analysis shows 3,200-year-old Qurayyah Painted Ware maintained standardized black-and-red geometric and figural motifs across production sites as it diffused through Bronze Age Arabian exchange networks.

## Commentary

### In short

A consistently maintained decorative marker functions as a distinction between this ware and any other, but the marker only does its job because a trading partner is recognizing it — the pattern is meaningless without that observing perspective, i.e. an early brand.

**Patterns it shows** D, P

**Added** 2026-08-22

**How to cite this** Luciani et al. (2026). Creating a brand. Genesis, transformation and diffusion of Qurayyah Painted Ware. PLOS One.