[DSRP Evidence](https://dsrpevidence.org/)

# Uncovering the Enduring DNA of Zuora: Zuora's Rise from Startup to Unicorn Required a Deep Understanding of Who They Were

Cabrera D, Cabrera L, Cornell Case Studies, CRL, 2018

Cabrera D, Cabrera L (2018). Uncovering the Enduring DNA of Zuora: Zuora's Rise from Startup to Unicorn Required a Deep Understanding of Who They Were. Cornell Case Studies, CRL.

[Read the paper](https://www.plectica.com/publications/uncovering-the-enduring-dna-of-zuora)