[DSRP Evidence](https://dsrpevidence.org/)

# How DSRP, A Systems Thinking Framework, Can Make Us Better at Sales

Brontén, 2024, Membrain Blog — Business & Management

Patterns: [Distinctions](https://dsrpevidence.org/pattern/distinctions), [Systems](https://dsrpevidence.org/pattern/systems), [Relationships](https://dsrpevidence.org/pattern/relationships), [Perspectives](https://dsrpevidence.org/pattern/perspectives)

## In short

A sales-software practitioner adopts DSRP as a lens for B2B sales, applying distinctions, systems, relationships and perspectives to structure sales reasoning and opportunity qualification.

## What they found (results)

The framework gives sales leaders a lens on their own and their buyers' organizations — zooming between parts and wholes, tracing relationships, and holding several stakeholder perspectives — with the buyer's organization treated as a distinct system with its own dynamics.

## What they set out to do (purpose)

A post on Membrain's complex-sales blog by founder George Brontén, applying DSRP to sales organizations.

These researchers were not testing DSRP. The finding is theirs; the correspondence to DSRP is drawn by this site.

[Source](https://www.membrain.com/blog/how-dsrp-a-systems-thinking-framework-can-make-us-better-at-sales)