[DSRP Evidence](https://dsrpevidence.org/)

# Structured Thinking Structures Sales Opportunities That Win

Brontén, 2025, Membrain (Art & Science of Complex Sales blog) — Business & Management

Patterns: [Distinctions](https://dsrpevidence.org/pattern/distinctions), [Systems](https://dsrpevidence.org/pattern/systems), [Relationships](https://dsrpevidence.org/pattern/relationships), [Perspectives](https://dsrpevidence.org/pattern/perspectives)

## In short

Applies DSRP to B2B sales practice, translating the four patterns into 'mental moves' for mapping stakeholders and co-creating shared mental models.

## What they found (results)

Reports from real sales-team data that win rates rise with stakeholder count, peaking around four to five stakeholders before declining past six.

These researchers were not testing DSRP. The finding is theirs; the correspondence to DSRP is drawn by this site.

[Source](https://www.membrain.com/blog/structured-thinking-structures-sales-opportunities-that-win-research-project-with-cabrera-lab)